Barking Shelby Communications

Take a look: web.

	Select an image to visit the live site.

Goal: Be the expert. GPB Associates, LLC. was launching their consulting business specializing in working with nonprofit and educational organizations. Paul helped them define their brand and create their key messages, and then architected and wrote the copy for a website to gather leads and serve as their primary information resource for prospects. Services provided: Strategy and concept development Architecture development Copywriting Creative direction	www.gpbcoaching.com

Goal: Be current. The Tucson Chapter of IABC, the International Association of Business Communicators, needed an online communications strategy to provide a constantly updated reference for its members, as well as a tool to market itself to prospective members. The result? Along with garnering excellent reviews from users across the board, the numbers really do tell all: if the current trend continues, site usage since this 2006 redesign will likely double that of the previous year. Services provided: Srategy and concept development Copywriting Creative and technical direction	www.iabctucson .com

Paul led teams to produce the following two sites while a full-time employee of Pearson Digital Learning.

Goal: Be strategic. With a set of very in-depth, complex research-based educational software solutions, Pearson Digital Learning needed a website that could quickly get visitors to the information they need, qualify their interest, and then gather their information thus converting them into a sales lead. Leveraging defined user paths, web-friendly content, and an engaging design, this site serves as PDL's core lead-generation machine. Services provided: Strategy and concept development Content development/copywriting Creative direction	www.pearsondigital.com

Goal: Be a resource. As a results of various mergers and acquisitions, Pearson Digital Learning was suffering from a fragmented corporate culture and had a number of legacy company intranet sites. Working with a cross-functional internal communications team, a single new intranet was formulated to serve as the central resource for employees nation-wide to get the latest internal news and announcements, locate co-workers, reference common processes, and much more. Services provided: Strategy and concept development Copywriting Creative direction	(Site not available for public access.)