Barking Shelby Communications

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Goal: Be smart (and help your staff get smarter).
Pearson Digital Learning has an amazingly talented staff, but they had no efficient method of sharing the knowledge of their most seasoned professionals to train the rest of the employees. Working with an internal team to compile a training curriculum, Paul Tumarkin recorded video interviews and then constructed an interactive CD—"ASK PDL"—to allow users to have simulated open-ended conversations with virtual experts.

Services provided:

Concept and strategic development
Features and functionality definition
Interface design
Videography
Content development

Goal: Be engaging.
As a leader in digital learning solutions for K-12, Pearson Digital Learning needed a way of showing off its wares. The “Solutions Tour CD” was developed to serve both as a sales tool for use during customer presentations and a stand-alone, interactive leave-behind. Paul developed the strategy, creative direction, architecture, navigation, and content. He then worked with Atomic Sight and Sound to bring the piece to life.

Services provided:

Concept and strategic development
Features and functionality definition
Content development