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Paul created these pieces while a full-time employee of Pearson Digital Learning.


Goal: Be informative and direct.
"Navigating the Online Education Community"
Multimedia Schools special insert, 2002

When NCLB—the No Child Left Behind Act of 2001—became a priority for schools and districts, Pearson introduced a new category of products to help address its demands, which included leveraging data for informed instructional decisions and increasing parental involvement. This insert discusses the importance of “online education communities” to achieve these goals, and positions Pearson solutions as indispensable tools for meeting these emerging needs.

Services provided:

  • Strategic development
  • Copywriting


View pdf, 485 KB


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