Barking Shelby Communications

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Goal: Be motivating.
Beads of Courage, Inc. needed a new ad concept to both thank their current program members and inspire greater participation.

Services provided:

Concept development
Copywriting

Paul created the following advertisements while a full-time employee of Pearson Digital Learning.

Goal: Be a BIG thinker.
Leveraging artwork directly from Pearson Digital Learning software, this campaign was formulated with images and messaging to help inspire K-12 educators and administrators to think outside the box and imagine what great things they could achieve (with the help of Pearson solutions, of course.)

This campaign garnered an American Graphic Design Award.

Services provided:

Concept development
Copywriting
Creative direction (teaming with a graphic designer)

633 KB pdf

650 KB pdf

820 KB pdf

Goal: Be a storyteller.
Pearson Digital Learning, while best known for great educational software, also has one of the finest services organization in the industry, and they wanted to use that fact to sell “solutions” instead of just software. With custom photography shot on location at three schools around the nation, this “Dedicated Partners” campaign allows Pearson’s customers to do the talking for them—a strong tactic in a market where peer endorsements are highly respected.

Services provided:

Concept development
Photo shoot direction
Copywriting
Creative direction

320 KB pdf

205 KB pdf

Goal: Be a leader.
In another Pearson Digital Learning campaign, the company wanted to position itself as a thought leader, teaming with the most forward-thinking leaders in schools across the country.

This campaign secured a won an American In House Design Award.

Services provided:

Concept development
Photo shoot direction
Copywriting
Creative direction

234 KB pdf

281 KB pdf

212 KB pdf

Goal: Be visionary.
In an industry driven by cutting-edge applications of education research, Pearson Digital Learning needed to tell a new story—one about the science of predicting student achievement. This “advertorial”, penned under the name of VP of Education Peggy Kinder, demonstrates that Pearson has the products, the vision and the technical know-how to make a seemingly far-fetched idea a very real and achievable goal.

Services provided:

Concept development
Copywriting
Creative direction

4.9 MB pdf